Social media marketing is a fascination of mine because it allows producers to think outside of the box to create engaging content that will attract brand users.
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Toronto Arrows – IG Reel/TikTok
With the Toronto Arrows, I focused on reaching fans via video, digital and social media objectives tied to content creation & campaigns. Our targeted platforms were TikTok & IG Reels, and IGTV. The roots of this social media strategy is still used by the team today.
NHL – Live Social Contributor
My role with the NHL encourages me to view the game from a different perspective and bring personality to the league, their teams and their players.
The GIST – Photos used in ads
Chelsea Vern - Vern Media 