Social media marketing is a fascination of mine because it allows producers to think outside of the box to create engaging content that will attract brand users. My role with the NHL encourages me to view the game from a different perspective and bring personality to the league, their teams and their players.
With the Toronto Arrows, I focus on reaching fans via video, digital and social media objectives tied to content creation & campaigns. Focus on TikTok & IG Reels, and IGTV
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