Social media marketing is a fascination of mine because it allows producers to think outside of the box to create engaging content that will attract brand users. My role with the NHL encourages me to view the game from a different perspective and bring personality to the league, their teams and their players.
With the Toronto Arrows, I focus on reaching fans via video, digital and social media objectives tied to content creation & campaigns. Focus on TikTok & IG Reels, and IGTV
*Click the links in the image caption to view the post!*
Toronto Arrows – IG Reel/TikTok
https://www.instagram.com/reel/CRSGjpdgSGw/ https://www.instagram.com/reel/CQg_fMggYHQ/
https://www.instagram.com/reel/CPjN2z0gzYa/
https://www.instagram.com/reel/CNsVftXglHv/
https://www.instagram.com/reel/CO_L2q2g_kK/https://www.instagram.com/reel/CQ_w4DMAWSF/
https://www.instagram.com/reel/CQj6qjFgu5v/
https://www.instagram.com/reel/CON8ShLg7gO/
https://www.instagram.com/reel/COdPTZdAQXs/
https://www.instagram.com/reel/COdinr4gVgG/https://www.instagram.com/reel/CQra8Y2ArDq/
https://www.instagram.com/reel/CPY67jzgA4n/
https://www.instagram.com/reel/COvpf2PgTXa/
https://www.instagram.com/reel/COQkH1pg1XY/
https://www.instagram.com/reel/COTrv9JAHhn/
https://www.instagram.com/reel/CPq_iTZAqUm/https://www.instagram.com/reel/CRUj70fAmp6/ https://www.instagram.com/reel/CO02Pd0AMR8/ https://www.instagram.com/reel/CRpK6PDgvt8/ https://www.instagram.com/reel/CRmfNCDAl1-/ https://www.instagram.com/reel/CP6f4U5A8Pc/
NHL – Live Social Contributor
https://twitter.com/NHL/status/1398096991167655937
https://www.instagram.com/p/CPZOOKPNtlR/
https://www.instagram.com/p/CPMTPqXLJ1m/
https://twitter.com/MapleLeafs/status/1395489594838241282
https://twitter.com/CanadiensMTL/status/1395528071101485056
https://www.tiktok.com/@nhl/video/6783333737842216197
https://twitter.com/Capitals/status/1189298567187484672 https://twitter.com/MapleLeafs/status/1189302291725213699 https://www.instagram.com/p/B4N9t6YgZAo/ https://twitter.com/NHL/status/1189551316047147014 https://twitter.com/NHL/status/1179551901857267713 https://twitter.com/StLouisBlues/status/1181344236630925312 https://www.instagram.com/p/B35XeDfFILc/ https://twitter.com/EdmontonOilers/status/1214333422643994624 https://www.instagram.com/p/B7Ex_JcJOo-/ https://twitter.com/NYRangers/status/1211126930654674945 https://twitter.com/Avalanche/status/1202411209733148672 https://twitter.com/Avalanche/status/1202367761453854721 https://twitter.com/Avalanche/status/1202369349195051008 https://twitter.com/NHLBruins/status/1195479989660971008 https://twitter.com/GoldenKnights/status/1192574582659657729 https://twitter.com/GoldenKnights/status/1192590280198885377 https://twitter.com/MapleLeafs/status/1189340559573508098 https://twitter.com/Capitals/status/1189388786179936257 https://twitter.com/BlueJacketsNHL/status/1186400987206041602 https://www.instagram.com/p/B35t0ollvf3/ https://twitter.com/NHLJets/status/1215031888324284417 https://twitter.com/EdmontonOilers/status/1214331552080916481 https://twitter.com/Avalanche/status/1202353382855458816 https://twitter.com/NYRangers/status/1211118486820474881 https://www.instagram.com/p/B8cVb1JJ0Lu/ https://twitter.com/penguins/status/1230641990674604034 https://twitter.com/ArizonaCoyotes/status/1227368059188301824 https://twitter.com/NHLJets/status/1215065675862986753 https://twitter.com/NHLFlames/status/1218000680868352000 https://twitter.com/FlaPanthers/status/1224511126152589314 https://twitter.com/FlaPanthers/status/1224482182904852481 https://twitter.com/ArizonaCoyotes/status/1227399173307133952 https://twitter.com/MapleLeafs/status/1233897967582576640 https://twitter.com/MapleLeafs/status/1233961749101105152
The GIST – Photos used in ads







